ATLAS is a part of Exascale Open Data Analytics Lab. It has been awarded to NEDUET under National Center for Big Data & Cloud Computing (NCBC). The Exascale Open Data Analytics Lab is intended to perform research in four independent domains. Traffic Modelling is one of the four domains of the lab under NCBC.

This Lab aims to act as a leading research center in Pakistan in development of ITS-based technologies and solutions for improved traffic operations of new BRT systems and traffic network.

The center will also assist the authorities in developing transport policies to improve performance of transportation system and to train young professionals who can serve in development and operation of intelligent transportation system in Karachi and other cities of Pakistan.